Competitor Analysis
Below is the competitor analysis I did to assess the market space for my digital interactive map. I looked at four different maps that had similar qualities to the one that I was planning to design. I then took note of each of their strengths and good qualities, their weakness and bad qualities, their target markets, unique qualities, and price points and locations of sale.
| Competitor 1 – i-Poster Interactive Talking World Map | Competitor 2 – mapsofworld.com | Competitor 3 – Kids Interactive Wall Map Chart | Competitor 4 – Replogle Intelliglobe II | |
| Strengths/Good Qualities | Volume control settings, over 1,000 facts and questions, offers landmarks, languages, population, countries, capitals, and flags, includes 92 countries, batteries included | Low cost, more variety in maps available, multiple types of world maps and more specific regions, quizzes | Laminated for dry erase marker use, app does not require internet once downloaded, large size | Comes with supplemental closer up maps, thousands of facts narrated with pen, learn diverse fun facts, hear current times of locations, trivia challenges and games |
| Weaknesses/Bad Qualities | Requires AAA batteries, limited countries | Requires access to computer or tablet, not as interactive | Requires access to app to become fully interactive | Very high cost, Smart pen must be recharged frequently |
| Target Market | Intended for Preschoolers and early learners ages 5 and up | Resources available for K-12 | Manufacturer recommended age is 3 months – 8 years | Manufacturer recommended age is 5 – 20 years |
| Unique Qualities | Award winning learning toy, can go on wall or floor, Talking map | Easy to access, online content that can also be made in poster form | Connects to free app to make map more interactive/include more information | Globe shape, comes with additional book of maps and smart voice reader pen |
| Price and location for sales | $40-50 for sale through Amazon, Walmart, BestLearning.com | Free online at mapsofworld.com Also available to purchase digital/print versions | $16-30 through Amazon and Walmart | $155-189 through replogleglobes.com and Amazon |